Graphic Design

SUB-INDEX

ADIDAS Cityrun

Logo creation pitch for a running event in Zurich, hosted by adidas.
Some excerpts from the pitch deck. The winning entry that was chosen by adidas together with the Zurich Marathon Team. Which incorporated just the right amount of «Züri».

Deliverables
Logo Design
Date
April 2021
Client
adidas
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TAKEDA X

Takeda Pharmaceuticals, a large global biotech company, maintains a company-wide community of employees who want to stay at the forefront of digital innovation.
It only made sense to pair this community, with its pioneering spirit and affinity for technology, with the same attitude found at the height of the space age in the 1950s and the newly started era of privatized space exploration. We chose visuals to embody and symbolize the seemingly so strange new worlds that can be reached through constant progress and innovation.

Deliverables
Logo design
Illustrations
AR-Filter
Date
OCT 2020
Client
Takeda pharmaceuticals
Instagram AR-Filter (Spark AR)
To further incentivize community interaction, we built an AR Filter for Facebook and Instagram. The 3D model was created and optimized with Blender and then made interactable with the Spark AR Studio.

You can test this filter here:
Facebook
Instagram

MoneyPark

MoneyPark grew from one of the biggest independent mortgage brokers in Switzerland. The transition from a startup to an entire-fledged corporation required us to build and adjust its branding. My main objective was to create a new visual language for MoneyPark.
As the leading designer, I was responsible for translating the logo and identity developed together with an agency to the entire company and its branches. My duties included art direction concepts for print and online branding campaigns, organizing photo shoots, coding HTML5 animated web banners, and revising the UX and interaction philosophy.

Deliverables
Branding
Date
MAR 2018 ‒ SEP  2019
Role
ART DIRECTOR &
INTERACTION DESIGN

TAKEDA Hive

HIVE is an internal product of Takeda Pharmaceuticals. Its function is to provide better patient engagement.
Takeda approached me to create a brand identity for a company-wide digital patient engagement platform.

Deliverables
Logo design
BRAND Identity
Date
JUL 2020
Role
Takeda pharmaceuticals
We decided to conduct a 3-part branding workshop to lay the foundation for the brand identity.
Phase 1: Defining the BrandIn the first part, we defined the values and attributes of the brand.

Phase 2: Finding the nameWith the foundation established, we were able to define the outlines that the name should reflect on.

Phase 3: Design phaseWith the brand characteristics and a suitable name that the team was finally content with, we moved onto the design phase.