Logo creation pitch for a running event in Zurich, hosted by adidas.
Some excerpts from the pitch deck. The winning entry that was chosen by adidas together with the Zurich Marathon Team. Which incorporated just the right amount of «Züri».
Takeda Pharmaceuticals, a large global biotech company, maintains a company-wide community of employees who want to stay at the forefront of digital innovation.
It only made sense to pair this community, with its pioneering spirit and affinity for technology, with the same attitude found at the height of the space age in the 1950s and the newly started era of privatized space exploration. We chose visuals to embody and symbolize the seemingly so strange new worlds that can be reached through constant progress and innovation.
MoneyPark grew from one of the biggest independent mortgage brokers in Switzerland. The transition from a startup to an entire-fledged corporation required us to build and adjust its branding. My main objective was to create a new visual language for MoneyPark.
As the leading designer, I was responsible for translating the logo and identity developed together with an agency to the entire company and its branches. My duties included art direction concepts for print and online branding campaigns, organizing photo shoots, coding HTML5 animated web banners, and revising the UX and interaction philosophy.
HIVE is an internal product of Takeda Pharmaceuticals. Its function is to provide better patient engagement.
Takeda approached me to create a brand identity for a company-wide digital patient engagement platform.